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phrase
French

Avant-Garde

lit. โ€œvanguard, advance guardโ€

Experimental, ahead of the established artistic mainstream.

Origin

Originally a military term for the front line of an advancing army. Repurposed in 19th-century French criticism to describe innovative artists, then adopted across art, music, fashion, and film.

Modern usage

Mostly in arts criticism, though it leaks into fashion and tech talk ('an avant-garde interface').

Tags

art
innovation

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