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Old Norse

Ragnarök

/ˈræɡnəˌrɒk/

lit. “fate of the gods

The Norse end of the world — the gods fall in a final battle, and the world burns and is reborn.

Origin

Foretold in the Poetic Edda: the wolf Fenrir devours Odin, Thor kills the world-serpent Jörmungandr and dies of its venom, the sun turns black, and the earth sinks into the sea — before a new green world rises. Wagner's Götterdämmerung is the operatic version.

Modern usage

Used for any apocalyptic or world-ending event — a market crash, a relationship implosion, a final season. Familiar to gamers via God of War and to filmgoers via Thor: Ragnarok.

In the wild

Q4 was full Ragnarök for the ad market.— tech press

Tags

apocalypse
end-of-world