concept
Greek
Ethos, Pathos, Logos
Aristotle's three modes of persuasion: credibility, emotion, and logic.
Origin
From Aristotle's Rhetoric. Ethos appeals to the speaker's character; pathos to the audience's emotion; logos to reason. The framework is still the basis of every rhetoric class.
Modern usage
Used in writing courses, debate prep, marketing strategy, and political analysis.
Tags
rhetoric
persuasion